OVERVIEW
DrTung’s products are born from a passion for promoting healthy, natural smiles. As pioneers in the industry, they introduced the first commercially available tongue cleaner in 1997, setting the stage for their continued innovation. Today, DrTung’s products are featured in major natural supermarkets and health stores nationwide. To further elevate their brand, DrTung’s required a 360 marketing strategy designed to boost brand awareness, drive online sales, and build a vibrant, eco-conscious community.
Campaigns
Herbal Toothpowder Tabs Product Launch Campaign
Background
DrTung’s introduced a game-changing addition to oral care routines with their Herbal Toothpowder Tabs, offering a unique and sustainable alternative to traditional toothpaste. Through the concept of "Bite to Crush, then Simply Brush," we educated consumers on how to use the product and its benefits.
Execution
To boost awareness and highlight the product’s benefits, we executed a comprehensive 360 launch campaign. We partnered with dental hygienist micro-influencers and content creators to produce authentic, engaging content. The campaign also included brand partnerships, paid ads, and a high-impact photoshoot that brought the product to life.
Results
• UGC Reels Performance: 13 content creator videos resulted in 180k impressions, 251k video views and 5k engagements
• Influencer Performance: 15 micro-influencer posts resulted in 270k impressions, 17k organic video views, 1.1k engagements and $5.3k in media value
• Ads Performance: Meta Video View ads resulted in 186k thru-plays, while Meta traffic ads drove 22.7k link clicks, for a total of 1.3M impressions. TikTok brand awareness ads further expanded reach by 838k.
• Audience Growth: The combination of sweepstakes, influencer partnerships, and engaging content led to a gain of 821 new followers during the campaign
Conclusion
The DrTung’s Herbal Toothpowder Tabs launch campaign successfully introduced a disruptive product to the oral care market, driving substantial brand awareness and consumer engagement. By leveraging authentic content from dental professionals and micro-influencers, we were able to achieve impressive results across multiple channels.
Humanitarian Spotlight: Revive Mission Retreat Sponsorship | Bright Island Outreach, Dental Yogis
Background
As a brand committed to Love, Care & Consciousness, DrTung's sought to contribute to meaningful humanitarian efforts. We presented the opportunity to sponsor the Revive Mission Retreat—a unique blend of dental aid and yoga—in collaboration with Bright Island Outreach and Dental Yogis. This initiative brings dentists and dental professionals from around the world to the Dominican Republic to provide free dental care to underserved communities.
Execution
To support the mission, DrTung's provided both a monetary donation and complimentary product shipments for participants. To amplify the impact and raise awareness, we partnered with the founders of Bright Island Outreach and Dental Yogis to produce a series of video content that was shared across social media and newsletters. Additionally, the mission was highlighted through a dedicated blog post on the DrTung's website.
Results
• Feel Good Numbers: With a donation of 200 DrTung's products, over 100 patients in the Dominican Republic received essential dental procedures, transforming their smiles and improving their oral health.
• Social Media Performance: Mission-driven content achieved 7.7k organic views and over 500 engagements, making it the top-performing content for the quarter.
• Continued Partnership: We successfully established Bright Island Outreach as an ongoing corporate partner, securing a long-term relationship for future donations and sponsorships.
Conclusion
The Revive Mission Retreat sponsorship exemplified DrTung's commitment to giving back and creating positive change. Through impactful donations and strategic content, DrTung's not only contributed to improving lives but also reinforced its brand values. This initiative laid the foundation for ongoing partnerships, ensuring DrTung's continues to play a vital role in humanitarian efforts.
— SERVICES
360 Digital Strategy
Social Media Management
Content Strategy & Creation
Influencer Marketing
Brand Partnerships
Social Media Ads
— ROLE
Lead Strategist
Creative Direction
Project Management
Client Relations
— DATES
2020 – 2024
ONGOING ACTIONS + RESULTS
• Developed shot lists and oversaw production for 6 photoshoots, which generated 150 photo and GIF assets.
• 137 influencer partnerships resulted in 535 media assets, 2.1M impressions, over 37k engagements, and $55,646 in media value
• Partnered with over 15 content creators to execute 57 video concepts, resulting in 554,000 video views and 19,878 engagements
• Executed 35 successful brand partnerships and sweepstakes, resulting in 5.6k total new followers and 13.5k email subscribers
• Executed a Meta ads strategy with brand awareness and traffic objectives, resulting in 23.4M impressions and 223k link clicks, achieving an average CPC of $0.28, with the most optimized ad creative delivering a CPC of $0.13.
• Grew Instagram audience by 543% through effective social media content and strategic brand and influencer partnerships