OVERVIEW
Volcanoes Safaris needed help creating a social media presence and voice that would resonate with the U.S. market. Our approach went beyond promoting their luxury lodges in Rwanda and Uganda; we aimed to connect travelers with the compelling story of their conservation efforts, the local community, and the critically endangered mountain gorillas. We developed a new content and messaging strategy that enabled Volcanoes Safaris to highlight the connection between tourism, communities, and wildlife, demonstrating how each element influences the others.
— SERVICES
Social Media Strategy
Content Strategy
Social Media Management
Social Media Ads
Website Development
Blog Optimization
PR Support
Event Coverage
Monthly Reports
— ROLE
Account Director
Lead Strategist
Project Management
— DATE
2017 – 2019
ONGOING ACTIONS + RESULTS
• Elevated social media content contributed to 73.5% of the total website traffic.
• Grew the total social media audience by approximately 13,000 organic followers over 13 months.
• Increased monthly Instagram engagements by 26,000%.
• Increased average monthly Twitter engagements by 3,400%.
• Increased organic monthly Facebook engagements by 228%.