OVERVIEW
Wiley’s Finest produces sustainably sourced Wild Alaskan Fish Oils and plant-based Omega-3 supplements, catering to diverse dietary needs at every stage of life. They needed a 360 marketing strategy to engage their existing fish oil consumers and raise awareness among vegan consumers seeking fish-free Omega-3 options. Through a creative content strategy, social media ads, email marketing, and influencer partnerships, we successfully boosted website sales, supported retailers, and increased social media engagement and reach.
Campaigns
MEGA Fun, MEGA Flavor, O-MEGA-3's | Gummies at Whole Foods Launch Campaign
Background
Wiley's Finest wanted to make a splash with the launch of their new plant-based Omega-3 gummies, combining fun, flavor, and health benefits in one tasty package. The launch campaign brought the excitement to life with vibrant, engaging content that highlighted the gummies’ delicious taste and Omega-3 benefits. Through a 360 strategy, we boosted brand awareness and emphasized their availability at Whole Foods.
Execution
At the core of launch campaign, we executed a vibrant photoshoot, developed eye-catching motion graphics, and collaborated with content creators to produce 11 Reels. To raise awareness about the gummies’ availability at Whole Foods, we launched geo-targeted ads, crafted newsletters, and organized a Whole Foods giveaway featuring other sustainable brands available at the retailer.
Results
• Organic Social Media Performance: Gummies launch content resulted in over 118k impressions, 62k video views, and 2.6k engagements.
• Social Media Ads: Brand awareness ads targeting Whole Foods shoppers resulted in 475k+ impressions, 215k+ reach, and 455k+ video thru-plays with a CPR of $.01
• Email Marketing: Gummies newsletters resulted in a 36% open rate and supported over $5.3k website sales
• Giveaway Growth: The Whole Foods giveaway drove over 1300 entries and generated over 300 new Instagram followers
Conclusion
The Wiley’s Finest plant-based Omega-3 gummies launch was a success, driving strong brand awareness and engagement across social media, ads, and email marketing. Our 360 strategy effectively highlighted the product's benefits and availability at Whole Foods, setting the stage for continued consumer interest and sales growth.
— SERVICES
360 Digital Strategy
Social Media Management
Content Strategy
Creative Direction
Influencer Marketing
Brand Partnerships
Social Media Ads
Email Marketing
— ROLE
Lead Strategist
Creative Direction
Project Management
Client Relations
— DATE
2022 – 2024
ONGOING ACTIONS + RESULTS
• Created consumer facing content and creative campaigns surrounding the brand pillars of sustainability, efficacy, and quality, resulting in over 2.3M impressions, 505k video views, and 25k engagements on Instagram.
• Executed a Meta ads strategy with brand awareness and lead gen objectives, resulting in 6.8M impressions, 3.9M reach, 671k video thru-plays and 1.8k leads
• Increased Instagram audience by 622% through effective social media content and strategic brand partnerships
• Monthly newsletters had an average open rate of 36.5%, drove over 3.7k clicks to the website, and generated over $65,000 in sales
• Executed 14 successful brand partnerships and sweepstakes with standout brands like, KOS, Hello Hi Bar, and SunFood, resulting in 2.8k total new followers
• Partnered with over 15 content creators to execute 84 video concepts used across organic and paid social
• Developed shot lists and oversaw production for 5 photo shoots, which generated over 60 stills and GIFs